PROJECT
OVERVIEW
Following investment from One Equity Partners, strategic plans to consolidate and grow the business was born. To build on this acquisition and strategic change, Ericsson needed a rebrand to establish itself as a market leader in its field.
The result was a successful global launch across multiple locations simultaneously within 6 weeks from project inception to completion on time, to brief and within budget.
“MediaKind embodies the concept that media should inspire and unite humankind; that media is part of our history and will play a vital part in our future. The agency has managed to capture this very essence with a stunning new identity that represents an exciting new chapter for the company.”
Arun Bhikshesvaran, Chief Marketing Officer, MediaKind
