Own the experience at the Festival of Marketing
Project: FOM Event Branding
Agency: © Silver Agency
As a lead sponsor of The Festival of Marketing, Sitecore needed to monopolize on this opportunity with an impactful theme that fits within the framework of their existing brand. Sitecore Cinema was to be the wrapper which showcased and leveraged the narrative: ‘Own the Experience’. The outcome was an increase in traffic from previous years. The themed room allowed them to promote their technology and vision for the future of retail, establishing them as best in class.