Age doesn't matter, fitness does.
Client: Veteran Athlete
Project: Brand Creation
Where do competitive sportspeople go when their time in team sport comes to an end? Veteran Athlete is a hub that is aimed at people that have had an interest in sports that are aged between 35 and 55.
It was built around online workouts and an online community. Veteran Athlete enlisted Tom May (ex-England rugby player and Sky presenter) as the face of the brand and went about creating a huge amount of content that was deployed across the website and social media.